Collection: FlatFin Minnow

The FlatFin Minnow is a unique, slow-sinking trolling lure (5" long, 3/8 oz). Unlike mass-produced blanks, I custom-designed and 3D-modeled this lure from a real alewife to perfectly mimic the natural profile and tight wiggling action of shad-like baitfish.  Fans of the classic discontinued Storm ThinFin Shiner will feel right at home- the FlatFin Minnow delivers that same thin, shad-like profile, but with an even more realistic shape and swimming action. Less crankbait, more alewife!

Key Features:

Proprietary Geometry: Features an ultra-thin body and ultra-tight shimmy that triggers strikes from neutral or pressured fish. Engineered to track true even at trolling speeds over 7 mph!

Handmade Quality: Proudly made and finished from high-grade resin in the USA for superior quality.

Superior Visibility: Built with oversized glow eyes (watch alewive underwater videos...the 1st thing you will notice as the school is approached?  The EYES!) and my signature UltraMega Glow spine, featuring UV-reactive materials molded directly into the body for low-light/deep-water performance.

Innovative Hook Harness: Includes a de-coupled hook harness to reduce fish leverage during the fight and keep trophy fish pinned.

Each lure is individually hand-tuned in my test pond to ensure proper tracking — so don’t be surprised if it shows a few water spots! If it’s not running true, a gentle tweak to the line tie will dial it in. 

Check-out the underwater action in clip below or more info in this detailed video.

The late summer/fall bite last season was fantastic...doing better than plugs!.